Monday 6 December 2010

Proposal For My Magazine

The genre I have chosen for my magazine is UK music. The age group I'm targeting will be between 16-24 which is C1 to D on the socio economic scale, it'll be appealing for both males and females of that age of any ethnicity. Majority of the magazine will be about upcoming artists in the U.K, whether they're 'House' arists or 'Dancehall' artists. I will be targeting urban areas which are interested in Hip-hop and R&B music produced in the U.K so preferably inner cities, for example East and South London. I reckon this type of magazine is needed in the magazine industry, because there aren't many valued music magazines entirely based on upcoming and established UK artists. I've also realised that if this gap in the market is filled it can have a positive effect for underground UK artists who think that the only way to success is by going to America. However this magazine can be their road to discoveryor promotion, in addition I think it could boost the British reputation in music as we dont get much recognition, but once this magazine comes into place UK artists can mention that they did a feature in our magazine. I reckon because it's such a big gap if its finally established it could be easily recognised as it would be one of the few UK based magazines.

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