Magazine Mock Up

This is just a draft of what i'd like my magazine to look like. I havent added any achorage text and this isn't an original photo, but i'll be adding more and altering the name of the magazine.

Title Blocks

The word vibe is written in red, block capitals. Red is a commonly used colour with music magazines. It stands out, vibrant and bright. It can also symbolise the type of magazine it's about, maybe the red represents the passion it has for music as many people relate red as being a passionate colour. Behind this text, is what looks like the top of an old 60's hat. It's not easy to work out what it is which adds a mistic feel to the magazine making it more interesting to readers.

The font is a basic thick sans serif font, however the first 3 letters are in capitals, but the 'e' is in and the 'v' is slightly slanted. Although it's very subtle creativity its does take away the seriousness of the magazine and makes it more appealing to readers.

This title block seems quite dull despite the fact yellow is a bright colour but looks dull against black. 'SOURCE' is deliberately written in big bold yellow caps horizontally to show its importance over 'the'. This method is effective as the reader instatntly gets the impression that this magazine is the source of all information needed. The font is sans serif and looks about a size 16. I think the magazine title is quite unique as most magazines end up using typical colours, but this seems a bit out the box which could symbolise originality and some readers may be able to relate to that as individuals.

Q magazine is quite famos. The 'Q' is an acronym of the word 'Cue'. The font of the letter looks like a serif font, its big, white and similar to Time New Roman. Tis title block is very effective as it contains solely the letter 'Q'. This letter is made centre of attention, it's quick, short and snappy which makes it easier for readers to remember. The choice of red and white is common but this title brings something else to the table for readers. The font could represent the type of reader they're trying to attract as it seems quite sophisticated and we get the impression that it's and older company because of it. The red could symbolise its passion for music and could be appealing for people who love music.

Like 'Q' and 'Vibe', NME uses the three typical colours; red, black and white. These three colours are popular in the magazine industry which could take away the originality of magazines and make it more diffcult for readers to instantly recognise which one is which.

NME is an acronym for 'New Musical Express'. The title font looks like an Arial Narrow, it's red, capital blocks with a white outline making the red more intense. The use of these 3 colours are very effective as colours seem more vibrant and awake, it gives me the impression that the words are trying to tell me something. For example readers could easily think NME means 'Enemy' and this is because of the boldness of the text and colours. The acronym and colours makes this music magazine seem harsh which could simply symbolise their reputation in the industry.

Ideal Reader Profile

My reader is called Leanne, she's 17 and is currently completing her A2 courses in a local Sixth Form. During the week-end she juggles school work and a part time job in retail. She lives in Hackney, East London where UK music is very well acknowledged & praised. Her mum is a  primary school teacher and her Dad is a bus driver. She's currently living in the same household as them alongside two younger siblings. This would put her in the C2 socio economic scale. My magazine is suitable for Leanne as she's been edcuated; more than 5 A-C grades at GCSE & two 'A's' and a 'B' at A2. The ability to comprehend english to a certain extent is essential in order to be interested in my magazine as it will have quite formal language and detailed text. Leanne also enjoys going to parties with her friends and taking part in community activities such as dancing and singing. Besides her hobbies Leanne has bigger ambitions, she plans on going to univeristy and studying Veterinary Medicine & French as an extra. On the front cover of my magazine will be people in her age group dressed in her style with similar hair. This will be appealing to Leanne as she will be able to identify with them.

Link To My Questionnaire

http://www.surveymonkey.com/s/XDQDZYR

Click on the link above to fill out my questionnaire...

Proposal For My Magazine

The genre I have chosen for my magazine is UK music. The age group I'm targeting will be between 16-24 which is C1 to D on the socio economic scale, it'll be appealing for both males and females of that age of any ethnicity. Majority of the magazine will be about upcoming artists in the U.K, whether they're 'House' arists or 'Dancehall' artists. I will be targeting urban areas which are interested in Hip-hop and R&B music produced in the U.K so preferably inner cities, for example East and South London. I reckon this type of magazine is needed in the magazine industry, because there aren't many valued music magazines entirely based on upcoming and established UK artists. I've also realised that if this gap in the market is filled it can have a positive effect for underground UK artists who think that the only way to success is by going to America. However this magazine can be their road to discoveryor promotion, in addition I think it could boost the British reputation in music as we dont get much recognition, but once this magazine comes into place UK artists can mention that they did a feature in our magazine. I reckon because it's such a big gap if its finally established it could be easily recognised as it would be one of the few UK based magazines.